ConferenceDB vs SponsorUnited
SponsorUnited is a sponsorship intelligence platform sold by demo; it says it is trusted by 1,100+ organizations and holds $45B+ in verified deal data. ConferenceDB is free: it shows the sponsor or exhibitor list of 2,755 conferences and trade shows on one page each, which companies came back from the last edition, and the sponsorship packages 1,127 organizers publish. It has no contacts and no accounts.
Disclosure: We make ConferenceDB, one of the two products compared. How we compared: SponsorUnited facts were read from sponsorunited.com home page (no pricing page; /pricing returns 404 and every plan link goes to /request-a-demo) on 2026-10-06, signed out, with a browser; ConferenceDB figures are live. A fact we could not read is left out.
SponsorUnited and ConferenceDB side by side
| SponsorUnited | ConferenceDB | |
|---|---|---|
| What it is | "AI-native operating system for sponsorship": deal data, contacts, proposal analysis, creative library | Free database of who sponsors and exhibits at each conference |
| Price | Not published; "Book a Demo" | Free |
| Built for | Brands, rights holders, media companies, agencies and educators | People who sell or buy conference and trade show sponsorships |
| Scale claimed | "Trusted by 1,100+ organizations"; "$45B+ in verified deal data" | 137,624 sponsor and exhibitor listings at 2,755 conferences |
| Deal values | Benchmarks pricing and validates spend from verified deals | Organizers' published package prices for 1,127 conferences; no estimates |
| Contacts | "Find the right brands, contacts, and opportunities" (rights holders) | None published |
| Proposal tools | AI proposal evaluator: upload a proposal for audience, market fit, pricing benchmarks and a negotiation guide | None |
| Conference and trade show lists | Not listed as a coverage area on the pages read | Sponsor lists for 2,392 conferences, exhibitor lists for 640 |
| Account needed | Log in after a demo request; no self-serve sign-up on the page read | Never |
SponsorUnited: sponsorunited.com home page (no pricing page; /pricing returns 404 and every plan link goes to /request-a-demo), read 2026-10-06; re-checked every 60 days. ConferenceDB: live figures.
Which to use
Pick SponsorUnited if
You buy or sell sponsorships across sports, media and brands, have a budget for a platform and want deal values and contacts.
Pick ConferenceDB if
You sell conference or trade show sponsorships, want to see who sponsored shows like yours and what organizers charge, and do not want to book a demo to find out.
Where SponsorUnited still wins
Deal data at scale: it says $45B+ of verified deals, which is a different dataset from lists of who sponsored a conference.
Reach beyond conferences: sports, entertainment, media and brand partnerships, with a creative library and reports such as a FIFA World Cup sponsorship report.
Tools: a proposal evaluator, pricing benchmarks and a negotiation guide for each deal.
Contacts and support for a team: demos and customer stories; ConferenceDB has no sales team or contacts.
Questions
How much does SponsorUnited cost?
It does not publish a price. The pages we read send every plan link to "Request a Demo" and /pricing returns a 404 (read 2026-10-06).
Is there a free alternative to SponsorUnited?
For conferences and trade shows, ConferenceDB is free: sponsor lists for 2,392 conferences and package prices for 1,127. It has no deal values, contacts or proposal tools.
Does SponsorUnited cover conferences?
Its home page describes sponsorship across sports, entertainment, media and brands. Conferences and trade shows are not named as a coverage area on the page we read (2026-10-06), so check with them if that is your market.
Also compared: vs ExhibitorsData · vs ConferenceGrid · vs Expolista · ExhibitorsData alternatives · ConferenceGrid alternatives · SponsorPitch alternatives · vs 10times.
More: best tools to find conference sponsors · trade show exhibitor list providers · sponsorship prices.