Event sponsorship analytics software for organizers and sponsors
Event sponsorship analytics software, for organizers who sell sponsorships and brands that buy them, does one of three jobs. Relo Metrics, Zoomph and Shikenso measure a sponsor's exposure. SponsorCX tracks deals and delivery. SponsorUnited, SponsorPitch (from $39 a user a month) and ConferenceDB (free) show who sponsors what, and for how much.
Only SponsorPitch and ConferenceDB publish prices; the other five sell by demo. For conferences, ConferenceDB lists the sponsors of 3,105 events and the packages organizers published for 1,576. Across the 1,240 that price in US dollars, the median cheapest package is $2,000 and the median top package $15k.
Disclosure: We make ConferenceDB, one of the seven tools below. Each tool is sorted by the job its own pages describe, and picked only for that job. Rival facts were read from each company's own home and pricing pages on 2026-11-02, signed out; ConferenceDB figures are live.
Seven tools by the job they do
| Job | Covers | Price (read 2026-11-02) | What it measures or shows | |
|---|---|---|---|---|
| ConferenceDB (this site) | Market data | Conferences and trade shows | Free, no account | Sponsor lists for 3,105 conferences, who came back, published package prices for 1,576 |
| SponsorPitch | Market data and contacts | Sponsor brands, deals, properties and agencies | Free (10 sponsor pages, 5 contacts); Prospector $39 a user a month billed yearly ($54 monthly); Professional $83 ($134); Agency $221 a team ($334) | "Proprietary Deal Analytics" on Professional; contacts a month: 100 on Prospector, 500 on Professional, unlimited on Agency |
| SponsorUnited | Market data | Sports, entertainment, media and brands | Not published; "Book a Demo" | "$45B+ in verified deal data", pricing benchmarks, an AI proposal evaluator |
| SponsorCX | Deal and delivery management | Sports, events, fairs and rodeos, universities, nonprofits | Not published; "Request a demo" (sponsorcx.com/pricing returned 404) | Assets, fulfillment and recap reports for renewals |
| Relo Metrics | Exposure measurement | Sports | Not published; "Request a Demo" | "$40B in sponsor value reported", "5000+ brands detected" |
| Zoomph | Exposure measurement | Sports: broadcast, social and in-venue, for teams, leagues, colleges, brands, agencies and media companies | Not published; "Request a demo" | Sponsor exposure and asset value |
| Shikenso | Exposure measurement | Sports, esports and creator campaigns | Not published; "book a demo" | Brand exposure and engagement across media, with automatic reports |
Each rival: its own home and pricing pages, read 2026-11-02, signed out; re-checked every 60 days. A fact we could not read is left out. ConferenceDB: live figures as of 2 November 2026.
Which tool for which job
Prove what a sports or media sponsorship delivered: Relo Metrics, Zoomph or Shikenso
All three value the logo and media exposure a sponsor got across broadcast and social; Relo Metrics and Zoomph also measure in the venue. Their home pages describe sports, esports and broadcast, and none of the three names trade shows or business conferences.
Track deals and deliverables at your event: SponsorCX
It keeps each sponsor deal tied to its assets and delivery and builds the recap you send at renewal. It names events, fairs and rodeos among the industries it serves.
Price your packages and find sponsors for a conference: ConferenceDB
It shows who sponsored 3,105 conferences and the packages organizers published for 1,576. Across the 1,240 priced in US dollars, the median cheapest package is $2,000 and the median top package $15k. Free, no account; it lists companies, not people. Start with the sponsor finder.
Contacts at sponsor brands: SponsorPitch
Prospector unlocks 100 contacts a month for $39 a user a month billed yearly, Professional 500 for $83, and Agency has no monthly cap at $221 a team; the free tier gives 5 in all.
An enterprise team across sports and media: SponsorUnited
Verified deal values for pricing benchmarks, sold by demo. Its home page names brands, rights holders, agencies and media companies.
Each pick follows the job and industries on the tool's own home or pricing page, read 2026-11-02, signed out. ConferenceDB: live figures as of 2 November 2026.
Where ConferenceDB is not the pick
Measuring results: it does not value exposure, count leads or report a sponsorship's return. Relo Metrics, Zoomph and Shikenso measure exposure; at a conference, your event app's lead scans and your CRM do the rest.
Running deals: no contracts, assets or fulfillment tracking. SponsorCX does that.
Contacts and sports: it publishes no named person and covers conferences and trade shows only. SponsorPitch sells contacts; SponsorUnited covers sports, entertainment and media.
Sources
- app.sponsorpitch.com/pricingFree, Prospector, Professional and Agency prices, yearly and monthly, and the contact limits, read 2026-11-02
- sponsorunited.comwhat it sells, "$45B+ in verified deal data" and "1,100+ organizations"; no price on the page, every call to action is a demo request, read 2026-11-02
- sponsorcx.comthe industries it serves and its delivery and reporting features; sponsorcx.com/pricing returned 404, read 2026-11-02
- relometrics.com"AI-Powered Sports Marketing Measurement", "$40B in sponsor value reported", "5000+ brands detected", read 2026-11-02
- zoomph.com"Built for the Sports Industry": broadcast, social and in-venue sponsor exposure for teams, leagues, colleges, brands, agencies and media companies; demo only, read 2026-11-02
- shikenso.comsports, esports and creator-campaign exposure; demo only, read 2026-11-02
- ConferenceDB company factshow the lists and prices are collected; every ConferenceDB figure on this page is live from the database, as of 2 November 2026
Questions
What is event sponsorship analytics software?
Software that turns sponsorship into numbers, and three kinds sell under the name. Measurement tools value a sponsor's exposure (Relo Metrics, Zoomph, Shikenso). Management tools track deals and deliverables and report on them (SponsorCX). Market data shows who sponsors which events and at what price (SponsorUnited, SponsorPitch, ConferenceDB).
Which sponsorship analytics tools publish their prices?
Two of the seven: SponsorPitch (free tier, then $39 or $83 a user a month, or $221 a team, billed yearly) and ConferenceDB (free). SponsorUnited, SponsorCX, Relo Metrics, Zoomph and Shikenso show no price and ask for a demo (read 2026-11-02).
Is there free event sponsorship analytics software?
ConferenceDB is free with no account: sponsor lists for 3,105 conferences and published package prices for 1,576. SponsorPitch has a free tier capped at 10 sponsor pages and 5 contacts.
How do I measure the ROI of a conference sponsorship?
The exposure tools above are built for sports and broadcast. At a conference the numbers come from the event itself: badge scans and leads, booth visits, meetings booked and the pipeline those leads become in your CRM, against what the package cost. Conference sponsorship ROI guide
How much does a conference sponsorship cost?
Across the 1,240 conferences that published US-dollar package prices, the median cheapest package was $2,000 and the median top package $15k. Sponsorship prices
More: best tools to find conference sponsors · SponsorPitch alternatives · ConferenceDB vs SponsorUnited · what conference sponsorship costs · conference sponsorship ROI · all sponsor databases compared.