Sponsorship proposal template for event organizers, priced from real conference packages
A sponsorship proposal is the pitch an event organizer sends one company: why it fits, the package proposed, what it includes and the price. For organizers writing one, here is a free template in 7 sections, with each price line set against 3,631 packages conferences publish. Title or Platinum packages have a median of $20,000, Gold $10,000, Silver $6,000.
The template, section by section
Copy each section in order and replace the brackets. Keep it to one or two pages.
| # | Section | What to write |
|---|---|---|
| 1 | Opening | One sentence on why this company, at this event: "[Company] sells [product] to [audience]; [Event] puts [number] of them in one room on [dates] in [city]." |
| 2 | The event | Name, dates, city, format and how many editions it has run, who came last time and how many people you reach before it: "[Event], [dates], [city], edition [number]. Last edition: [number] attendees, [share]% of them [job title]. Our email list: [number]." |
| 3 | Who else sponsors | The companies on your current or last sponsor and exhibitor list, by name, since a sponsor will check who already buys there: "[Company], [Company] and [Company] sponsor this year; [number]% of last year's sponsors came back." At the median conference 41% came back, so a higher share is worth saying. |
| 4 | The package you propose | One package chosen for this company, every benefit spelled out (logo placements, booth size, speaking slot, passes, lead list rules, category exclusivity if you sell it), with one step up and one step down: "We propose [package] at $[price]. [Higher package] adds [benefit]; [lower package] drops [benefit]." |
| 5 | Prices | Three lines in the form of the price table below: the package you propose and the ones above and below it. Put a number on every line; a proposal with "price on request" gives the sponsor nothing to approve. |
| 6 | What success looks like | The measure you will report after the event (booth visits, scanned badges, session attendance, meetings booked) and when they get it: "By [date] you get [measure]." |
| 7 | Dates and next step | The deadline to sign, the payment terms, and one named person to reply to: "Reply by [date] to hold [package]. [Payment terms]. Contact: [name], [email]." |
Template by ConferenceDB. The return rate is live as of 4 November 2026, from 91 conferences with two comparable lists on file.
The price lines, from published packages
Paste the lines for the package you propose and the ones above and below it, then put your price in the brackets. The median and middle half are what conferences publish for that level.
| Line for your proposal | Median | Middle half | Packages |
|---|---|---|---|
| Title or Platinum: $[price]. Includes: [benefits]. | $20,000 | $10,000 to $35,000 | 1,083 |
| Gold: $[price]. Includes: [benefits]. | $10,000 | $5,000 to $20,500 | 847 |
| Silver: $[price]. Includes: [benefits]. | $6,000 | $3,000 to $10,438 | 686 |
| Bronze or Supporter: $[price]. Includes: [benefits]. | $4,000 | $1,725 to $7,500 | 565 |
| Exhibit booth or table: $[price]. Includes: [benefits]. | $3,500 | $1,848 to $5,500 | 450 |
ConferenceDB, live as of 4 November 2026: 3,631 US-dollar packages organizers published, grouped by package name. Booth and table fees are the space only; per-square-foot rates are left out.
Price by event size
The cheapest and top package at conferences of each size, by how many companies their list names.
| Listed companies | Conferences | Cheapest, median | Top, median |
|---|---|---|---|
| Under 25 listed companies | 509 | $2,000 | $15,000 |
| 25 to 99 | 135 | $2,000 | $15,000 |
| 100 or more | 113 | $1,850 | $20,000 |
ConferenceDB, live as of 4 November 2026, 757 conferences with a published price and a list on file.
Proposal or prospectus, and who to send it to
A prospectus is the price list every possible sponsor gets; a proposal is written to one company and recommends one package. Most organizers need both: the prospectus sets the prices, and each proposal picks from it. The levels and what each one usually includes are on sponsorship levels.
Send it to companies that already buy at events like yours. The sponsor finder lists the companies at the most conferences in an industry and place, and every conference page shows its sponsor and exhibitor list. At the median conference 41% of last edition's sponsors and exhibitors come back, so the other 59% have to be replaced each edition. The lists of similar events are where to look for them. How many sponsors come back has the figure show by show, and the tools to find conference sponsors compares the places that publish these lists.
How this was counted
The prices are package prices conference organizers publish in a prospectus or on a sponsor page, in US dollars, read by ConferenceDB. A package counts at a level by its name (Gold, Silver, Platinum, Title, Presenting, Bronze, Supporter, booth, table), so packages with other names (a lunch, a lanyard, a named session) are not in the level rows. A level shows only with 50+ packages behind it, and its median counts every published package at every edition. The same name means different things at different events, which is why the middle half is wide (Gold runs $5,000 to $20,500). Price your own package by its benefits and use the level row as the range other conferences charge.
The cheapest and top package medians count each conference once, at its latest priced edition. The return rate compares the companies listed at two editions of the same conference; the template's wording is ConferenceDB's own, not taken from any one proposal.
Questions
What is a sponsorship proposal?
A pitch an event organizer writes to one company: why that company should sponsor this event, the package proposed, what it includes and what it costs. A prospectus is the general price list sent to everyone; a proposal is written for one buyer. What a sponsorship prospectus holds.
What should a sponsorship proposal include?
Seven parts: an opening that names the company and why it fits, the event and its audience, and who else already sponsors. Then one proposed package with every benefit, its price and two options, the measure you will report afterwards, and a deadline with one person to reply to.
How much should I charge in a sponsorship proposal?
Start from what conferences publish. Across 1,266 conferences with US-dollar prices, the cheapest package has a median of $2,000 and the top package $15,025. By level: Title or Platinum $20,000, Gold $10,000, Silver $6,000, Bronze or Supporter $4,000 (medians). Sponsorship prices by level and industry.
How many packages should a sponsorship proposal offer?
One recommended package, with one step up and one step down as options. The full prospectus is where every package goes: a median of 6 across the 1,016 conference prospectuses ConferenceDB has read.
Should a small event charge less for sponsorship?
Not at the entry level, in published prices. By how many companies a conference lists, the cheapest package has a median of $2,000 with under 25 listed, $2,000 with 25 to 99 listed, $1,850 with 100 or more listed. The top package is where size shows: $15,000 with under 25 listed against $20,000 with 100 or more listed (757 conferences). Sponsorship cost by conference size.
Who should I send a sponsorship proposal to?
Companies that already sponsor or exhibit at events like yours. The free sponsor finder lists the companies at the most conferences in an industry and place, with the events they back; each company page on ConferenceDB shows every conference it has been listed at. Open the sponsor finder.
Find the companies behind these numbers
Free, no account. Companies only, never named people.
Pick an industry and a place, or type your conference, and see the companies that sponsor or exhibit at the most conferences like it.
Find sponsors for my conference
More: Trade show exhibitors by city · Sponsors per conference · Companies that come back · Events per sponsor · Sponsorship cost by conference size · Exhibitor lists · Sponsorship pricing · What is a sponsorship prospectus · Sponsorship levels · Sponsor finder
Sources
- Exhibitor listsevery show with a free exhibitor list, updated 4 November 2026
- Free sponsor and exhibitor listswhich page answers which question, updated 4 November 2026
- ConferenceDB company factshow lists and prices are collected, updated 7 October 2026